Beams Plus draws inspiration from America’s Golden Age, the mid-1940s to mid-60s, when the country came out of World War II as the victor and its economy was booming. Every business sector saw massive development, and dress codes, or uniforms, were defined for various lifestyles. Four main uniform categories were fostered in this era that are the basis of fashion thereafter: American trad, work, sports and military. BEAMS+ sees timeless beauty in the functional designs of uniform fashion, and strives to honor such tradition in its modern interpretations.
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